The whole category conversation · Skincare & Beverages

The growth list:
up and coming brands on social.

Highlights

Who's moving right now

Computed across every brand surfaced in the category. Quarterly compares the last 90 days to the 90 before; monthly compares the last 30 to the 30 before.

Where to look

Momentum against scale

Each dot is a discovered brand: quarterly growth against how much the category talks about it. Small and accelerating sits top-left. Dot size follows 90-day EMV. Click a dot to open the brand.

Rising (≥ +15% QoQ) Steady Cooling (≤ −15% QoQ)
Movers

Accelerating and cooling

Ranked by growth in how often the category mentions the brand. Brands with a small base are left out so tiny denominators don't fake large swings. Rising means up 15% or more, cooling means down 15% or more.

Top risers

Cooling

The full list

All brands

Every brand surfaced from the category conversation. Click any brand for its weekly trend and company details.

Riser definitions: Monthly riser 25+ mentions in 90 days, 10+ in the last 30, and the last 30 days at 1.5x or more the 30 before · Quarterly riser 25+ mentions in 90 days and the last 90 at 1.5x or more the 90 before · ▼ Cooling down 15% or more quarter over quarter · new no mentions in the prior period · low vol under 30 prior-quarter mentions, too small to call. The map colors use the quarterly read (±15%). Size splits the list into thirds by 90-day mentions. Independent = no parent company on record, or held by its own company (Red Bull GmbH); Owned by a group = held by a known strategic acquirer (PepsiCo, L'Oréal, Keurig Dr Pepper…). Parent companies come from an automated enrichment pass and show as recorded.
Risers
Size
Ownership
Founded
Min posts · 90d 0
BrandFoundedPosts · 90dViews · 90dEMV · 90dMoM growthQoQ growth26-wk trend
Methodology · why the full set

Full set vs 10,000-post samples

The same discovery run three ways: reading every post in the category, only the 10,000 highest-EMV posts, or a random 10,000. The official monthly-riser rule on all three: 25+ mentions in 90 days, 10+ in the last 30, and monthly growth of 1.5x or more.

Methodology

How this is counted

Discovery works the opposite way from tracking a known list: nothing is pre-defined. The whole category conversation is read, and the brands emerge from it.

Coverage

Every TikTok, Instagram and YouTube post in the category conversation over six months ending June 24, 2026: 226,949 beverage posts and 2,049,957 skincare posts. Titles, transcripts and captions are read in full; no sampling.

Identification

Brand mentions are extracted from each post's text, then consolidated: spelling variants and sub-lines are merged, and each brand is verified against the web and enriched with founding year, parent company and website. Automated end to end.

Metrics

Posts = videos that mention the brand. EMV (earned media value) is $8 per 1,000 views plus $0.488 per engagement plus $48.80 per comment. Affiliate posts = posts carrying an affiliate or paid-partnership signal. Quarterly compares the last 90 days to the prior 90; monthly compares the last 30 to the prior 30.

Discovery vs tracking

This dashboard surfaces brands from the open category conversation. Once a brand is worth following closely, it moves to a tracked watch list with per-brand monitoring and deeper history: the companion watch-list dashboard.